Don't rush

Don't rush

Don't rush

DONT RUSH (2021) is a short film exploring female fertility and the pressure many women experience as they enter their thirties. Much of this anxiety is fuelled by the widely repeated idea that female fertility declines dramatically after the age of 35. DONT RUSH questions where these assumptions come from, highlighting how some commonly cited fertility statistics are based on historical data dating back several centuries.* While fertility does decline with age, more recent research paints a more nuanced picture than the idea of a sudden drop at 35.**


Through motion and visual storytelling, DONT RUSH explores the gap between scientific evidence and the cultural narratives surrounding age, fertility and the female body.

DONT RUSH (2021) is a short film exploring female fertility and the pressure many women experience as they enter their thirties. Much of this anxiety is fuelled by the widely repeated idea that female fertility declines dramatically after the age of 35. DONT RUSH questions where these assumptions come from.


Through motion and visual storytelling, DONT RUSH explores the gap between scientific evidence and the cultural narratives surrounding age, fertility and the female body.

*Hannah Barnes, “The 300-year-old fertility statistics still in use today”, BBC News, 18 September 2013.

**David B. Dunson, Bernardo Colombo & Donna D. Baird, “Changes with age in the level and duration of fertility in the menstrual cycle”, Human Reproduction, Vol. 17, Issue 5, 2002.

Client

Personal

Personal

Timeline

2021

2021

Role

Direction
Concept Development
Design & Animation

Direction
Concept Development
Design & Animation

Skills

Illustration
Motion Design
Visual Storytelling

Illustration
Motion Design
Visual Storytelling